At The Big Fruit, we take our social and environmental responsibilities extremely seriously. From the ingredients we use to our production processes. In fact we have looked at the integrity of our entire value chain and everyone who has partnered with us.
We have partnered with key associations in the UK to demonstrate our commitment and to play an active role in the pursuit of ethical business practices.
We encourage you to find out more about these associations, what they stand for and play your part.
The Soil Association is registered with the Charity Commission for England and Wales, charity number 206862 and with the Office of the Scottish Charity Regulator, charity number SCO39168.
The Charity has a wholly owned subsidiary Soil Association Certification Limited, the UK’s largest organic certification body. This is run as a not for profit company that as well as helping to deliver parts of the Charity’s strategy also generates financial returns that are ploughed back into the Charity’s wider work.
The Charity helped to establish and has ongoing involvement in the Soil Association Land Trust. The Land Trust is a charity in its own right, charity number 1121011, established to acquire and maintain farmland sustainably and to connect the public with land stewardship.
This means that ANYONE can make an organic claim, no matter how the product was made and how much organic material it actually contains. For example, the product could be 1% organic and contain a number of ingredients which we would not permit but could still be labelled as ‘organic’ or ‘natural’ in its branding.
This is both misleading to consumers and damaging to the organic industry, putting the hard work and clever formulations that genuine organic brands develop at risk.
We think it’s time greenwashing stopped that’s why we created our standard and why we also Campaign for Clarity.
By 1996, ‘cruelty-free’ shopping had become popular, but it was also confusing, sometimes misleading, and ultimately frustrating. Companies had begun designing their own bunny logos, abiding by their own definition of ‘cruelty-free’ or ‘animal friendly’ without the participation of animal protection groups.
In response, eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). The CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo. We work with companies to help make shopping for animal-friendly products easier and more trustworthy.
The Vegan Society works towards making veganism an easily adopted and widely recognised approach to reducing animal and human suffering